So it’s been around 6 days since The London fashion week frenzy, and these shows are great to capture what will be on trend in six months time! As you are aware I like to get to the point. Trends to follow include gingham checks, novelty prints, distressed denim, long sleeves, puffed shoulders, khaki and a lot of cut outs. I’ve picked out my three favorite pieces from the shows I went to (Fashion East and House of Holland) Picture order (Fashion East, followed by House of Holland)
I arrived at 11 for the fashion east show in Shoreditch, London. I was super excited as I had never been to this show before and their accolade for displaying some of the best in the industry certainly excited me. I was honored for the invite. They are a non profit organisation which operates via sponsorship that showcases young emerging talent. Previous successes include that of House of Holland, Roksanda, Gareth Pugh and Jonathan Saunders.
Their industry expertise and ‘fashion eagle eye’ allows them to select the best talent. These designers are nurtured within the early stages of starting a high fashion line. Additionally they provide these designers to be showcased in Paris infront of international buyers which is extremely lucrative. I think an organisation like this is an amazing platform full of excitement and success.
The first designer that came out from Fashion East’s showcase was Mimi Wade whose collection was personally one of my favourites alongside AV Robertson who I will later go onto. It was playful, tongue in cheek and playful.
Mimi draws much of her inspiration from Old Hollywood and her grandmother, who was an actress and ‘party girl’ in 1950’s. Mimi gained experience at Margiela and Jitrois before launching her own label. Mimi has become known for her intricately hand painted prints which resemble ‘free floating panels from a comic book’ For a girl like me who grew up on comics, together with feminine prints I fell dangerously in love. All her pieces I would wear!
The second designer was Matty Bovan, who took the media and press by storm. He completely took me by surprise. His collection was loud, electric and his coloring was in the exact right places, which was genius.
The 26-year-old Central Saint Martins graduate Matty Bovan, fresh from customizing mannequins for the Miu Miu resort 2017 collection, and after a spell at Louis Vuitton as junior designer. Bovan presented a collection conceived in a shed behind his parents’ house in York that serves as his studio (How cool and random is that?) I would sum up his stuff as rainbow bright street wear. Another very interesting surprise was that Hailey Baldwin walked down the runway, which was a complete disguise.
The third designer was AV Robertson, full of mesh, satin and bright colouring with flowers (Super fashionable). Some of her work and material is similar what I will be creating in the near future. After graduation the designer worked at Marc Jacobs in New York and Paris as a Design Assistant, assisting with research and creating embroideries and prints for the Ready To Wear and Commercial collections. I loved all the pieces.
The last designer to have their collection shown by Fashion East was, Richard Malone, His designs were hypnotic stripes of his previous collection. Taking cue from the bodycon clad silhouettes of the girls from his native town, the patterns drew inspiration from construction-site signage, mixing NHS blue dresses with traffic-cone orange stockings.
Richard Malone graduated from Central Saint Martins BA Fashion Womenswear in 2014, where he was awarded the prestigious LVMH Grand Prix scholarship and the Deutsche Bank Award for Fashion, previously won by Christopher Kane.
The show for House of Holland was at three, so in between I hit the markets to find a steal. I was kind of nervous to attend this show, as I knew the enormity of it being the 10th year anniversary. The atmosphere was fantastic; the front row was great as you could imagine, great to see Little mix, Alexa Chung and Ferne Cotton there too. The collection itself was so great! Bright colouring with prints, mesh, flowers and lots of gingham! The last section of the show, the models came out in awesome on trend novelty t-shirt slogans that really solidified why House of Holland is such a fun label and why it’s been so successful. Witty and cleverly crafted slogans included ‘I’m yours for a tenner Kendall Jenner ‘, ‘Let’s Get Obscene Cara Delevingne’, ‘Lets breed Bella Hadid’ and ‘Play with my trouser snake Irina Shayk’ (These were all my favourite)
I channeled my inner new season Gucci and wore a great homage by Zara, the embroidery to me was extremely high quality and you would never ever assume it was highstreet, the velvet felt like angel wings and I was taken by surprise. It was in the high price bracket for Zara as the suit retailed at £160 pounds in total, still a steal for the quality. I wore my new diorama bag, which, just goes with everything; I really do love it. Dior just oozes so much sophistication but at the same timestaying current. I had to wear my Gianvito Rossi’s, as they are just so snug. I have many designer shoes and I still just want to wear them!
Until Next time,
Carpe Diem Mermaids and Merman,